10.1184/R1/6470225.v1
Jennifer Mankoff
Jennifer
Mankoff
Deanna Matthews
Deanna
Matthews
Susan R. Fussell
Susan R.
Fussell
Michael Johnson
Michael
Johnson
Leveraging Social Networks to Motivate Individuals to Reduce Their Ecological Footprints
Carnegie Mellon University
2007
Human Computer Interaction
2007-01-01 00:00:00
Journal contribution
https://kilthub.cmu.edu/articles/journal_contribution/Leveraging_Social_Networks_to_Motivate_Individuals_to_Reduce_Their_Ecological_Footprints/6470225
What role can social networking websites play in supporting large-scale group action and change? We are proposing to explore their use in supporting
individual reduction in personal energy consumption. Here we summarize some existing uses of social networking on the web and propose an approach that
integrates feedback about ecological footprint data into existing social networking sites and Internet portal
sites. Integrating such feedback into popular, commonly used sites allows frequent feedback about performance, while enabling the exploration
motivational schemes that leverage group membership. We propose to compare different motivational schemes
in three ways: Reduction in CO2 emission; lifestyle changes; and ongoing use by users who join the site (retention).