@article{Zimmerman2018, author = "John Zimmerman and Ellen Ayoob", title = "{The Role of Products in Consumer-Celebrity Relationships}", year = "2018", month = "6", url = "https://kilthub.cmu.edu/articles/journal_contribution/The_Role_of_Products_in_Consumer-Celebrity_Relationships/6470540", doi = "10.1184/R1/6470540.v1" }