It's Easier to Say Green than Be Green Lester B Lave H. Scott Matthews 10.1184/R1/6706388.v1 https://kilthub.cmu.edu/articles/journal_contribution/It_s_Easier_to_Say_Green_than_Be_Green/6706388 <p>Many a self-professed "green" company fails to put its money where its mouth is. Better government policies would change things by enabling firms to herald their green investments, thus allowing consumers to reward the companies accordingly</p> 2008-01-01 00:00:00 Business Management