Lave, Lester B Matthews, H. Scott It's Easier to Say Green than Be Green <p>Many a self-professed "green" company fails to put its money where its mouth is. Better government policies would change things by enabling firms to herald their green investments, thus allowing consumers to reward the companies accordingly</p> Business;Management 2008-01-01
    https://kilthub.cmu.edu/articles/journal_contribution/It_s_Easier_to_Say_Green_than_Be_Green/6706388
10.1184/R1/6706388.v1