Building Long-Term Relationships between People and Products through Customization

2019-02-26T19:28:55Z (GMT) by Ashlesha Dhotey
<div>History indicates that products shape human society. For example, with the</div><div>invention of the wheel came the infrastructural development of roads, rails and</div><div>other methods to commute, and the introduction of the telephone changed the</div><div>ways people communicate. Today’s devices such as mobile phones, wearables,</div><div>etc., have brought about massive cultural change and dictate the ways humans</div><div>interact with each other, with spaces, forms, and interfaces, as well as constantly</div><div>define the way humans perceive everyday products.</div><div><br></div><div>A lack of evolving product experience builds a shallow relationship between it and</div><div>the user, leading to a disposable attitude and behavior, which is problematic. The</div><div>constant volatile behavior of owning and discarding is dangerous for the</div><div>environment because it is unsustainable and negatively impacts the entire society</div><div>as a result causes a change of mindset towards human-relationships being more</div><div>transactional and less nostalgic (Rose, 2014). Although much work has been done</div><div>in the field of emotional design, designing for love, empathy, and sustainable</div><div>design, there is huge potential for designers to apply these theories to the design</div><div>of products that change over time to satisfy users’ evolving needs. This study</div><div>examines the role of design in motivating users to actively participate in</div><div>reconfiguring products in use over time to satisfy evolving needs and drives. The</div><div>hypothesis is that such actions will build a long-term humanistic relationship</div><div>between users and everyday objects, which will positively impact people and</div><div>the planet.</div>

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