Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

2018-06-30T16:59:48Z (GMT) by Drew Davidson
<p>This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.</p><p><strong><a href="http://press.etc.cmu.edu/files/cmc-media-files.zip">DOWNLOAD CMC MEDIA FILES</a></strong>: Hands-on exercises and media examples</p>