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Optimal strategies for general price-advertising models.pdf.pdf' (265.53 kB)

Optimal strategies for general price-advertising models

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journal contribution
posted on 1981-05-01, 00:00 authored by Jinn-Tsair Teng, Gerald Luther Thompson, Carnegie Mellon UniversityDesign Research Center.
Tepper School of Business

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1981-05-01

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    Advertising Mathematical models.

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