Carnegie Mellon University
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Facebook Posts and Ads Linking To Pink Slime News Articles

dataset
posted on 2025-05-02, 23:01 authored by Christine SowaChristine Sowa, Kathleen CarleyKathleen Carley

Using the CrowdTangle API, each of the pink slime news domains was input and searched for public Facebook Page and Group posts from 2019-2024. Since the maximum number of posts possible to return is 1,000, I created a recursive function to halve the timeframe until fewer than 1,000 posts were available and then add in the posts from all the remaining time frames. Each row is a different post from a public Facebook Page or Group linking to a known pink slime website.


Ads were collected via facebook.com/ads/library using the United States location and “Issues, elections or politics” ad category. Each of the ad purchasers listed above was a separate keyword that generated its own csv via the ad library. These csv's were then uploaded into a Python dataframe and concatenated into a single dataframe. Each row represents a different ad that ran on Meta's platforms and was paid for by a pink slime news parent organization.

Funding

Persuasion, Identity, & Morality in Social-Cyber Environments.

United States Department of the Navy

Find out more...

Office of Naval Research’s Scalable Tools for Social Media Assessment N000142112229

History

Publisher Statement

Lepird, C.S. & Carley, K.M. Trends of Pink Slime Journalism Advertisement Expenditure and Spread on Facebook from 2019-2024. Carnegie Mellon University, 01 February, 2025, Pittsburgh, PA.

Date

2025-04-14

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