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Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

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journal contribution
posted on 27.06.2011 by Drew Davidson

This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

DOWNLOAD CMC MEDIA FILES: Hands-on exercises and media examples

History

Publisher Statement

©2010 Drew Davidson et al. & ETC Press

Date

27/06/2011

ISBN

9780557285655

Publisher

Carnegie Mellon University: ETC Press, Pittsburgh, PA

Page Count

294

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