Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences
Any type of content formally published in an academic journal, usually following a peer-review process.
This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.
DOWNLOAD CMC MEDIA FILES: Hands-on exercises and media examples