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Cultural Differences in Business Communication

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journal contribution
posted on 01.10.2007 by John N. Hooker
There is no better arena for observing a culture in action than business. Cultures tend to reveal themselves in situations where much is as stake, because it is here that their resources are most needed. Marriage, family obligations, and such stressful experiences as illness and the death of a loved one bring out much of what is distinctive and fundamental in a culture. The same is true of business, because economic survival is at stake. Business practices are shaped by deeply-held cultural attitudes toward work, power, trust, wealth—and communication.

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©2007 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.

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01/10/2007

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