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Why Do Firms Adopt Green Design?: Organizational Opportunity, Organizational Resources, Costs, or Regulation
Any type of content formally published in an academic journal, usually following a peer-review process.
posted on 01.01.1997by Mark Atlas, Richard Florida
This paper evaluates four explanations for industrial facilities' incorporation of
environmental considerations in their product designs (i.e., "green design"): organizational
opportunity, organizational resources, cost reduction, and environmental regulatory pressure.
Initial analyses of facility-level workplace practice and environmental data support all four
explanations. Facilities vigorously practicing cost reduction, with greater opportunities and
resource bases to engage in green design, and facing more intense environmental regulatory
pressure are substantially more likely to adopt green design. The results of multivariate analyses,
however, indicate that adoption of green design is primarily determined by organizational
opportunities and resources.