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From Niches to Riches: The Anatomy of the Long Tail

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posted on 2006-06-01, 00:00 authored by Erik Brynjolfsson, Yu Jeffrey Hu, Michael SmithMichael Smith

The Internet marketplace allows companies to produce and sell a far wider range of products than ever before. This profoundly changes both consumer behavior and business strategy.

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2006-06-01

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    Public PolicyInformation Systems

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