The Internet reduces the cost of exchanging information. Electronic markets exploit this
opportunity to enable investors to place quotes at very little cost and compete with incumbent
trading systems. Does this quasi–free entry situation lead to competitive liquidity supply?
We analyze trades and order placement on Nasdaq and a competing electronic order book,
Island. While Island traders often undercut Nasdaq quotes, they undercut each other much
less frequently. The coarse tick size prevailing on Nasdaq in 2000 was considerably reduced
in 2001, while the Island tick remained very thin. This resulted in tighter spreads on both
markets. These findings are inconsistent with the perfect competition hypothesis, under
which Island traders should undercut each others as much as Nasdaq quotes, and quote
zero-profits spreads, unaffected by a drop in the Nasdaq tick. We also estimate and test
a theoretical model of competition in limit orders, and find that Island limit orders earned
rents in 2000, but not in 2001. Our findings suggest that perfect competition cannot be
taken for granted, even in modern financial markets, and that competition among markets
complements competition among traders.