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Increasing Commitment to Online Communities by Designing for Social Presence

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journal contribution
posted on 01.03.2011, 00:00 authored by Rosta Farzan, Laura DabbishLaura Dabbish, Robert Kraut, Tom Postmes

The existence and survival of online communities depends upon the commitment and retention of their members. This paper compares alternative ways of designing online sites to increase member commitment. We report the results of two experiments conducted within a Facebook game application. The results show that designs can increase commitment and retention of players either by visually highlighting individual members, or by emphasizing the community as a whole. These designs influence commitment through different routes.


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© ACM, 2011. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published at



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