Innovation, Commercialization, and the Successful Startup

If data were to express that nine out of ten companies fail to make it to venture capital funding sources that may feel correct, as many should fail early technical hurdles. If we shared that the data was obtained further downstream, after technical feasibility was determined and a working prototype was created, perhaps you might be concerned.

After reviewing existing publications, it appears our national discussion on innovation frequently excludes commercialization. As we will discuss, the definition of innovation itself must include commercialization.