Portfolio Selection: A Heuristic Approach

THE PROBLEM of selecting a portfolio can be divided into two components: (1) the analysis of individual securities and (2) the selection of a portfolio or group of securities based on the previous analysis. Up to now, the majority of writers have focused on the first part of the problem and have developed several, well-accepted methods of analysis.1 Little attention has been paid to the second phase of the problem. It is to this second part of the portfolio selection process that this paper is principally devoted.