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Power and People
journal contributionposted on 2006-11-01, 00:00 authored by Jay Apt, Baruch FischhoffBaruch Fischhoff
Without public acceptance, it may be impossible for electric sector innovations to gain regulatory approval, find sites, or secure funding on terms allowing economic viability. Too often, though, the public face of new technologies is an afterthought. A scientifically sound program of risk communication offers the promise of more predictable and profitable innovation.