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Quantifying Passive Use Values From "Faint" Behavioral Trails: Television News Viewing and the Exxon Valdez
journal contribution
posted on 01.01.1995, 00:00 by Scott Farrow, Douglas M. LarsonObservable actions in response to decreases in environmental quality are identified for passive
users, those who will never use a damaged resource directly. The welfare implication of
changes in the probability and value of time devoted to viewing news of the Valdez oil spill is
estimated using a household production approach and assuming weak substitutability between
news consumption and environmental protection. The implied change in welfare from viewing
the news, expected to be a large component of passive use value, ranges from $12 to 17 million
1989 dollars. The approach also provides a basis for a conditioning element in the study of
other observable behavior and for more general application to the observable costs of major
news events.