posted on 2007-01-01, 00:00authored byJustin D. Weisz, Sara Kiesler, Hui Zhang, Yuqing Ren, Robert Kraut, Joseph A. Konstan
Watching video online is becoming increasingly popular, and new video streaming technologies have the potential to
transform video-watching from a passive, isolating experience into an active, socially engaging experience. However, the viability of an active social experience is
unclear: both chatting and watching video require attention, and may interfere with one another and detract from the experience. In this paper, we empirically examine the
activity of chatting while watching video online. We examine how groups of friends and strangers interact, and find that chat has a positive influence on social relationships, and people chat despite being distracted. We
discuss the benefits and opportunities provided by mixing chat and video, uncover some of the attentional and social
challenges inherent in this combination of media, and provide guidance for structuring the video-watching experience.