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Product Management’s Role in Software: A Fool’s Game or an Evolving Adventure?

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posted on 2023-08-23, 00:45 authored by Judy HwangJudy Hwang

Nearly 30,000 new physical consumer products are introduced each year, and 95 percent of them fail.  And no business is immune to this harrowing statistic, including software, where close to 85 percent of big data software projects fail. Of those software projects that are not canceled, many software products are delivered late or suffer from quality and security issues. Product managers face many challenges, and the odds of success are slim. Amidst such cloudiness and odds, wouldn’t it be a fool’s game to be responsible for a product’s ultimate success or failure? 

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This material is based upon work funded and supported by the Department of Defense under Contract No. FA8702-15-D-0002 with Carnegie Mellon University for the operation of the Software Engineering Institute, a federally funded research and development center. The view, opinions, and/or findings contained in this material are those of the author(s) and should not be construed as an official Government position, policy, or decision, unless designated by other documentation. References herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise, does not necessarily constitute or imply its endorsement, recommendation, or favoring by Carnegie Mellon University or its Software Engineering Institute. This report was prepared for the SEI Administrative Agent AFLCMC/AZS 5 Eglin Street Hanscom AFB, MA 01731-2100. NO WARRANTY. THIS CARNEGIE MELLON UNIVERSITY AND SOFTWARE ENGINEERING INSTITUTE MATERIAL IS FURNISHED ON AN "AS-IS" BASIS. CARNEGIE MELLON UNIVERSITY MAKES NO WARRANTIES OF ANY KIND, EITHER EXPRESSED OR IMPLIED, AS TO ANY MATTER INCLUDING, BUT NOT LIMITED TO, WARRANTY OF FITNESS FOR PURPOSE OR MERCHANTABILITY, EXCLUSIVITY, OR RESULTS OBTAINED FROM USE OF THE MATERIAL. CARNEGIE MELLON UNIVERSITY DOES NOT MAKE ANY WARRANTY OF ANY KIND WITH RESPECT TO FREEDOM FROM PATENT, TRADEMARK, OR COPYRIGHT INFRINGEMENT. [DISTRIBUTION STATEMENT A] This material has been approved for public release and unlimited distribution. Please see Copyright notice for non-US Government use and distribution.

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Copyright 2023 Carnegie Mellon University.

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