Using Rolling Stone’s August 2013 cover image of Dzhokhar Tsarnaev and the
ensuing outrage as a case study, this essay explores the conditions and processes that
allowed this controversy to arise. From a theoretical basis that combines semiotics and
Foucauldian discourse analysis, I will argue that the ways in which images are created,
used, and interpreted are processes that follow a distinct set of protocols. Though the
relationships shared between certain images and sentiments appear to be “natural,” they
are actually the result of a specific combination of historic and cultural influences.