Introduction 3 Historical Context 6 Corpus 14 Analysis 18 Theory: Fairclough and Benoit 19 Pre 2007: Big Shoes to Fil123 March 2006 - August 2007: Adherence to Genre and a Focus on Inflation 25 August 2007: Clear Words for Big Problems 30 September 2007 - December 2007: Bemanke Finds His Voice 33 January 2008 - October 2008: Towards a Crisis Rhetoric 35 December 2008: Justifying Zero Percent Rates 37 January - December 2009: A Reconsideration of Genre and Rhetorical Goals 41 Justifying Aggressive Interventions 46 Conclusion: Bemanke's Rhetoric, Vindicated 50 Discussion 52 Bibliography 55 Glossary 59